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February 2012

Letter from the President

What's Your Key to Success?  SMPS Fort Worth!

 

I’ve just returned from attending the 10th annual SMPS Southern Regional Conference in San Antonio.   I’m proud to say the Fort Worth Chapter was well represented with board members and members in attendance.  This year’s conference had a record number of over 250 attendees, including members from the National Board of Directors.  The sessions covered a wide range of topics for all levels of marketing and business development professionals, with plenty of networking opportunities included.  As we all gathered for the closing luncheon and keynote speaker, it was announced that next year’s conference will be held in Fort Worth.  I’m thrilled we’ll be able to show off our “Fort Worth Style” to the rest of the region.  Make your plans now to attend.  As soon as we know more details, we’ll add it to our website.

I hope you were able to attend January’s joint Fort Worth and Dallas Chapter Networking Mixer at OLENJACK’s GRILL in Arlington.  This was a smashing success with an overflow crowd.  We’re extremely fortunate here in the Metroplex to have two SMPS Chapters.  Members from both chapters are able to attend events and programs on both sides of the Metroplex.

Coming later this month on Tuesday the 21st, is a Webinar Double Feature hosted by AUI Contractors.  “Creating and Implementing a Strategic Marketing Plan” will be followed by a brief intermission where lunch will be provided.  The second feature will be the live webinar, “Crisis Communication: The Elephant in the Room.”  Plus, like all good Double Features, popcorn and soft drinks are included.  Click here to register!

On the following Tuesday, January 28, Hahnfeld Hoffer and Stanford will host our bimonthly Peer to Peer Roundtable.  This session will cover topics presented during the conference in San Antonio.  If you attended, please bring your notes and join in the discussions.  For those unable to attend the conference, please join us.  Part of SMPS is educating each other about what you know and learn.  We want to share and examine the information we learned. 

I’m excited to announce that in April, Laurin McCraken will be speaking at our first “Bring Your Principal to netWORK”.  This new program is our way of reaching out to owners and principals to thank them for supporting us, their marketing professionals, and SMPS.  Marketers, bring your Principals.  Principals, bring your Marketers.  This program is a not to be missed.  Laurin is the CMO for Jacobs Global Buildings, as well as a Past President of the SMPS National Board of Directors, the recipient of SMPS’ prestigious Marketing Achievement Award, a SMPS Fellows, AND a member of the Fort Worth Chapter.  Mark April 3rd on your calendar and plan on joining us for this special event to be held at the Fort Worth Petroleum Club.  Admission is two people for the price of one.  Registration for this event is now available on our website in the events section.

Finally, all members of the SMPS Forth Worth Chapter will shortly be receiving a “Call for Nominations.”  Each year, members have an opportunity to join the Board of Directors and help shape the future of our chapter.  If you have any questions or would like additional information about joining the board, contact any Board member and we will be very happy to speak with you.

Come and join us on the Journey!

Rick Evans, President

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Calendar of Events

Future Meetings

February 21, 2012

Webinar Double Feature

February 21, 2012
11:00 AM - 2:30 PM

AUI Contractors, LLC
4775 North Freeway
Fort Worth, TX 76106
http://www.auigc.com

Two Webinars for One, Lunch & Popcorn Included
 

February 28, 2012

Peer to Peer Roundtable: Southern Regional Conference Debriefing and Discussion

February 28, 2012
11:30 AM - 1:00 PM

The Offices of Hahnfeld Hoffer Stanford
200 Bailey Ave, Suite 200
Fort Worth, TX 76107
http://www.hahnfeld.com/

Southern Regional Conference attendees will share in their experience and pass along nuggets of knowledge, as well as answer questions you might have about marketing in our industry. Let's learn together!
 

April 03, 2012

Bring Your PRINCIPAL To netWORK

April 03, 2012
11:00 AM - 1:00 PM

Petroleum Club
777 Main St. #3900
Fort Worth, TX 76102
http://www.fwpetrolemclub.com

SMPS Fort Worth Presents Laurin McCraken, AIA, FSMPS on Market Trends
 
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Sponsor Spotlight

Freese and Nichols, Inc. is a full service professional consulting firm serving municipal and county governments, water districts, the U.S. government, higher education and the energy industry. It is the first engineering/architecture firm to become a recipient of the Malcolm Baldrige National Quality Award. With offices in Austin, Corpus Christi, Dallas, Fort Worth, Houston and San Antonio, Freese and Nichols’ 475 employees provide engineering, architecture, environmental science, planning and program management services throughout the region. For more information about Freese and Nichols, visit www.freese.com.

 

Interested on how your company can be active in SMPS?  Contact Julie Shaffer at jshaffer@apaienv.com

 

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Don't forget to check out the postings in our Career Bank. 

The SMPS Fort Worth Career Bank includes marketing and business development positions in A/E/C industry in the North Texas area.  All non-member postings on this site will be subject to a $75 one-time placement fee.  For more information, contact communications@smpsfortworth.org.

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Philanthropy and Community Activities

Get Involved!

SMPS Fort Worth’s CPSM Study Group

Are curious about the CPSM and want to know what it takes to earn it?

Dana Compton is looking for professionals interested in organizing a study group for the CPSM exam.  She is organizing a 15-week study group. 

Whether you are a marketer, a business developer or a firm principal, learning the skills necessary for CPSM certification will help you take your career and your firm to the next level.  Learn how to sharpen your marketing skills in 1) Market Research, 2) Market Planning, 3) Client and Business Development, 4) SOQs/ Proposals, 5) Public Relations/Promotion and 6) Information Resource Management (the six SMPS Domains of Practice).

Certified Professional Services Marketers (CPSMs) are recognized as individuals who have met a rigorous standard of experience and expertise in marketing professional services and who have agreed to adhere to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.  Be sure to check  your eligibility and read details about the exam at http://www.smps.org/certification/apply/

Interested?

Contact Dana Compton with any questions, dcompton@komatsu-inc.com or 817-710-1340.

  


 

Do you use Cosential? 

Want to learn more best practices and share experiences?

...Then join the Cosential DFW Usergroup.  For more information, contact Courtney Kearney  at ckearney@ssr-inc.com


 

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